Bec Bowman is a brand strategist, creative leader, and founder based in Los Angeles. With over 15 years of experience building culture-first campaigns for brands like Amazon, L’Oréal, and Postmates, she now focuses on mission-driven startups in health, wellness, and emerging tech. She’s the founder of EYDL, a skincare-inspired eye care company reimagining how we care for our eyes—starting with contact lens hygiene and expanding into diagnostics and telehealth. She’s also a freelance marketing consultant and brand builder, most recently leading the launch of Alter:Bio, a synbiotic cleaning brand redefining the future of clean. Bec’s superpower is translating big, messy ideas into brands people believe in. Outside of work, she’s a ceramicist, a mentor, and a new homeowner figuring out foundation repair one beam at a time.
“I am relentlessly optimistic. I am unstoppable. I am resilient.”
EYDL is a skincare-inspired eye care brand reimagining how we care for our eyes. I started it after a corneal injury from contact lenses—and with a family history of glaucoma and eye issues, eye health has always been top of mind for me. Our first products include a lid and lash cleanser, a gentle hand wash, and an on-the-go waterless cleanser designed to keep lenses (and the eyes they touch) clean and safe. I’m starting with daily contact lens wearers and expanding into diagnostics, OTC treatments, and telehealth. My mission is to make preventative eye care feel as intuitive, elevated, and essential as skincare.
